How to Promote Products and Services on Instagram

After looking for tips and ways in which one can promote products or services online, how can this article be any different?

Social media plays one of the most essential roles when it comes to marketing. It helps you reach a wider audience with lesser efforts. In this article, we will take a look at how one of the most under-used platforms, Instagram, can be a marketer’s hub. Instagram is one of the social media platforms that boast the engagement of every user 10 times more than Twitter, Google+ or Facebook. Though the application was once a simple image sharing platform, it is now known to be the key in marketing channel.

To know more about how you can reach your customers with the help of Instagram, read the pointers given below:

• Create a customer base

Instagram is one of the applications where companies can promote their products and services through images, infographics and pictures. Several online companies take this advantage in promoting their brand.

Know your audience & share images which they would love to see. You can become popular easily. Don’t make it a boring product description. Don’t limit your game; see how you can relate your products or services to a bigger picture.

• Draw attention towards new products/services

Let your customers know about every new product or service you have to offer. Run contests and involve people to be a part of your brand. Ask them to share images of your products or showcase your service. It impacts people far better than words, as they can see the products or the effects of your service for themselves.

• Update your posts during peak hours

Learn the behavior of your followers well. Know when most of them are active and post then, to achieve maximum engagement. Take help from your previous posts in order to know when the best day or time is to post something new and interesting about the company.

• Let the hash tags you use, be audience-specific

Give birth to group conversations, ideas and unique concepts with the use of hash tags. It is the easiest way for your followers to find out what topics do you want to speak about. However, if creative hash tags are inserted, one can effectively engage with new followers or the ones who are interested in your products and services.

• Try increasing your engagement with your competitors’ followers

The ones who are following the Instagram accounts of your competitors are the ones you definitely need to engage with. Tell them more about how your products and services stand out from the rest. If they are following your competitors’ accounts it is because of the kind of service they offer and the way they connect with their audience. Learn from it. Know what people like and modify accordingly.

• Request a popular account to promote your products

When a popular account promotes or talks about your products or services, the engagement on your account automatically increases. Working with the Instgrammers who are heavy-hitters on a daily basis can give your account a great boost. Collaborate with them and make the most of it.

In any social media platform, you need active audience who follow you. Create a unique strategy, gather the right audience and execute your strategy. Images are the rule of the day and you cannot get away from it. Let it do the talking!

Have anything to add on? Let us know through the comments.

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