The SEO Implications of RSS

An RSS feed can be a terrific way to get extra, targeted traffic and increase your site’s keyword content.

RSS (Really Simple Syndication) was formerly ignored by search engine optimizers; since RSS feeds were not indexed and cached by search engines, they didn’t see the point. However, SEO experts are now completely aware of the benefits of RSS feeds for search engine optimization – and if they aren’t, they should be!

Since search engines like Google started indexing and caching content from RSS feeds it became increasingly possible to harness the power of RSS for search engine optimization. Search engine optimizers know that web content must be updated and added to regularly to maintain high search engine rankings. Since RSS is by nature dynamic, this makes feeds the perfect way to pump up your site.

RSS feeds are easy to implement, and are available on nearly any topic you can think of. If you put multiple RSS feeds on your site, you increase incoming traffic. The best technique is to implement RSS feeds for popular search phrases. If you add an RSS feed displaying top search engine results for targeted keywords, you may be able to boost your site a few steps up the ranks by piggybacking on the SEO value of those feeds.

Majorr search engines like Google, Yahoo and MSN offer RSS feeds that can be easily tacked to your website. One thing to remember is to check and make sure that the RSS feeds you choose can be used on your website. Many search engine feeds are restricted for use on non-commercial websites only.

Ading search engine RSS feesd allows you to boost the density of target keywords and increases dynamic content on your website. In addition, inserting RSS feeds practically guarantees that fresh content is generated and added to your site on a regular basis. News RSS feeds can present a wide variety of topics to work with. Some types of software even permit blending of multiple RSS feeds to create a single site feed.

Don’t forget that JavaScript based RSS solutions are not indexed easily by search engines. They are easy to implement, but JavaScript offers very little in terms of search engine optimization. ASP, PHP, and HTML alternatives for RSS are readily available and are much better choice.

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