Directory Submission Sites
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When you want to submit your website to online link directories you should make it a point to choose the best directory submission sites. Search engines do not treat all the directories equally and links from all the directory submission sites are not valued the same. Search engines assess the links very closely using various criteria. Google for example will give more credit to directory submission sites with high PR. Moreover, your links will have greater value if they come from directories in the same niche or from relevant directory categories.
So when you are choosing your directory submission sites to build links for your website you should make sure that they have good PR and they are from relevant niches as much as possible.
The reputation of the directories is also equally important. Many directories have lost their reputation by allowing spammers to post their links indiscriminately and thereby eliciting the wrath of the search engines. You need to make sure that you stay away from such directories. If you overlook this factor, then your website will also be identified with the blacklisted directories and getting good rankings for your website will be delayed indefinitely. So limit yourself to the best of the directories on the web. In your enthusiasm to get hundreds of links do not submit your website to dubious directory submission sites without any discretion. If you are hiring a company for your directory submissions, make sure that you are dealing with a trustworthy company that will submit your website only to reputed directories on the web. Many webmasters have burnt their fingers in this regard by failing to choose the right directory submission service.