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Google Pigeon Algorithm Update And How To Optimize Your Website After Google Pigeon

Monday, August 4th, 2014
 

Google recently launched a new major update on 24 July 2014. Google has not given any official name to this update. However, this update is popularly known as Google Pigeon in the search engine marketing industry. The name of this update is likely to change if Google gives a new name to the update. There are also views that the so called Google update can also be an upgrade of the existing algorithmic updates such as Google Panda or Penguin rather than a standalone update. Let us keep our fingers crossed on the name of the latest Google update.

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However, what is more crucial is to understand what the Google pigeon update entails and how to optimize websites for Google Pigeon. The focus of Google pigeon update is on enhancing the quality of the local searches. This latest Google update aims at improving the accuracy of the local search results and it will make use of advanced parameters such as distance and location for ranking the local search results. Google will use number of signals including advanced semantic filters including typographical error corrections, spelling corrections, synonyms as well as the Knowledge Graph. Ultimately, Google is aiming at targeting the local results even more closely than what it is today so that users will see results that are accurate and relevant.

Companies and brands that have taken local SEO efforts are likely to have enjoyed positive results out of this update. If you want to get the maximum benefit out of this update and to improve your ranking, make sure to clean up your Google Local entries if you have already made efforts along these lines. If you do not have your entries with Google Local or Google Business Listings then it is high time you created a profile with Google Local for your business. Provide as much information as possible about your business. Remember, Google’s latest update has been designed to take into account factors like current location of the user, distance between the user when he or she is performing the search and your business, etc., in narrowing down the search results for the users so that customers get the best possible results for their local searches. Google cannot get these details about your business from the vacuum. You will have to provide accurate address, telephone number and other required details when you are setting up your Google Local profile. User’s location will be extracted from the IP as well as from the GPS signals.

Additionally, make sure to add your business listing to local business directories. This will strengthen your local signals. Press releases about your business will also add value here. Google’s latest update on the local search results has in fact come as a positive update whereby many websites have gained significant improvement in the local search results. When the ranking of some websites improve, there will also be a drop in the search results of some of the websites. Check your latest ranking in the Google search results for local searches and if your ranking should have dropped, make immediate efforts to restore the lost ranking in the Google search results.

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