Seven Incredible Ways To Drive Social Media Traffic To Your Blog
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Seven Incredible Ways To Drive Social Media Traffic To Your Blog
You keep hearing and reading that search engines pay close attention to the social media signals. If you want to benefit fully from social media marketing then you need to first understand what these signals are and then we can go on to list seven incredible ways to drive social media traffic to your blog and at the same time strengthen the social media signals sent out by your blog.
Social media signals are constituted of different levels of user engagement generated by a brand through social media sites, which is tracked by search engines like Google.
These include,
1. Brand name mentions.
2. Number of shares, tweets that are relating to a specific brand or website.
3. Positive reviews about brands, which include words, like – excellent, superb, top-class and other positive adjectives.
4. Negative reviews about brands, which include vocabulary such as – horrible, never again, hopeless, bad and other negative adjectives.
5. Links to web pages or to other brand related pages that are not necessarily belonging to the corporate website.
6. Number of people that click on the links in the shared posts and visit the brand page or other brand related information.
All these have a cumulative effect, which are generally called social media signals. The strength of your social media signals will depend on the level of engagement in each of the categories listed above.
Let us look at seven incredible ways to drive social media traffic to your blog and increase your social media strength.
#1 Create “How To…?” articles for your blogs and share them in Facebook and other social media sites.
There is always a group that wants to learn how to do something new. Even if they do not have an immediate need, they like to learn such things. To refine it further, “How to save on…?” kind of articles get even better results. People are either looking for things for free or trying to save on something. Target your articles on those topics and share them in Facebook and other social media sites.
#2 A picture is worth a thousand words but in social media language it means a thousand shares.
Yes, as the number of shares increases the number of people coming from social media sites will also increase proportionately.
#3 An Infographic is worth several thousand shares.
An infographic proves to be even more effective when used in the social media.
#4 Be an active social media user. If you do not have time, hire someone to do it on your behalf.
People like to be liked and shared and you need to do it. It is more of a “You scratch my back, I scratch your back’ kind of culture in the social media sites.
#5 Add a new comment to your own older status updates to revive interest.
It helps in generating fresh traffic from a post for which the level of interest is subsided.
#6 Time your social media posts including the comments you make on other people’s posts.
Do not randomly make social media posts. You will have to do it when most people in your network are online.
#7 Chip in your part consistently without getting discouraged.
You are for sure required to make on-going efforts. You cannot hope to slog like a horse then relax for the rest of your life.
