What Are Deep Links?
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In the past few posts we have been paying attention to various types of links such as temporary links permanent links, no follow links and do follow links. In this article let us take a look at deep links. What are deep links and do you really need these deep links?
Deep links are backlinks that point to the inner pages of your website. Normally when webmasters hire a link building company to build links for their websites they send only the home page URL and totally forget about the inner pages of their websites. If you too are taking such an approach to link building then you are not working towards getting a balanced ranking for your entire website. Deep linking is very crucial if you want to get top ten ranking and drive adequate traffic to the most important pages of your website.
A website’s homepage is normally an introductory page where information about the company and about the various services offered by the company or various products marketed by the company. The home page will not contain detailed information about all the products and services. When you try to boost only your home page, you can expect to get good ranking only for this page, all the traffic will be channeled to this page. Though there is nothing wrong in driving more traffic to your home page, the conversions rate will be better if you can drive traffic also to the actual products pages or to the services pages. This will help the visitors get the information they want on your products or services easily without having to navigate through several pages.
The significance of deep linking has to be understood in this context. You will have to improve your website’s ranking in its entirety and not just the home page. There is also yet another benefit in deep linking. If you were to concentrate only on the home page you will be able to optimize the page only for a limited number of keywords. If you optimize and build links for too many keywords for the same page, the effectiveness and the keyword strength of your home page will be diluted.
Even if you have not been concentrating on deep linking earlier, it is high time that you started boosting your website’s inner pages and face the online competition more confidently. Choose a reliable SEO service provider that will help you take well balanced link building efforts. The SEO company that you hire should make use of legitimate link building strategies to improve your ranking. Whether it is deep linking or home page link building your SEO company or link building company should always stick to white hat SEO strategies. It is always best to be cautious than be sorry, do not make mistakes here.
You will certainly not regret for taking highly focused deep linking efforts. You will be able to see the difference for yourself within a short period.
