Understanding The Dynamics Of Link Popularity
Home » Learn Seo » Understanding The Dynamics Of Link Popularity
Today SEO companies and link building companies are inundated with link building orders. A lot of time and money are spent on improving the link popularity of websites. However not many people understand why link popularity is such an important ranking factor. As most people lack this understanding they end up taking wrong approach to link building and using wrong strategies to build links.
To understand the dynamics of link popularity we need to travel back a bit, to the world of books before the internet era. Books used to be the best source of information in the pre-internet era though today that is not the case. If you wanted some information on a topic you need to first get the list of books that dealt with the given topic. While writing books authors relied on other books and other people’s research on the given topic. Authors quoted the other authors and the text in other books as long as the books were supporting the argument that the author is presenting in the current book. So if an author is widely quoted by other authors then those books and those authors became an authority figure in the given topic. These references were very important and they were helpful in presenting the information in a very coherent and systematic way.
What we call as references in the world of books are today’s back links. If a website found some useful in other related website, the word related has to be underlined here, then it made sense for the website owner to place a link to that website. When many website’s in the same niche linked to a single website then it gives a very good reason to consider the website a popular and highly useful website. when search engines track such patterns they would like to make such website’s easily accessible to the users by listing them in the top positions in the search results. if you understand these dynamics of link building you will not be making those blunders most people make while building links.
When you hire an SEO company or SEO service provider to build links for your website make sure that they are an experienced SEO company and that they do not create their link building packages blindly without understanding the deep concepts of link building and link popularity. Try to get links from websites that are relevant to your industry and give enough reason for the search engines to promote your website in the top results. If you start acquiring back links for your website without taking into account all these features, you are likely to waste your time and money on your faulty link building efforts.
As you can see, it is not without reason search engines like Google give great importance to back links. Approach the most professional and highly experienced SEO service provider and start building links for your website right away.
