Google Webmaster Tool Optimization guideline to improve your ranking
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A website is the most important asset for any service to survive in the online market. With so many businesses giving tough competition in each and every field, it has become essential for every service to come up with the best website. They have to make it look unique so that it stands out from the rest and draws the attention of maximum internet users. Just designing and hosting a good website is not enough. You need to ensure to maintain the reputation of your company through it. There are many services that create a website but do not keep track of it. They do not update it on a regular basis. It is essential to keep track of everything about your website. This will give an idea of how it is performing currently. This will also help you know you can make it better. For this, you can make use of Google Webmaster tools. These help to monitor your website regularly. This way you can make all the changes of updates required to grow better.
There are many ways of using these tools -
• It is important that you add a site map. It gives an idea to Google about the structure of your website. You do not even have to invest time to build this manually. You can do it with the help of the tools provided. You have to install a video site map if you have videos on the site. These will basically help the search engine to list your website for relevant search terms.
• There is one traffic section under the search queries; the search engine indicates the keywords which are majorly being used to find your website. It also lets you know about your position in search results. This gives you a very good idea of where you stand on the internet. This will help you draft strategies to improve your search engine rankings.
• You should work on site links and try to put in ones which stand better chances of getting more clicks. The additional site links are created by Google. You can get control on them with the help of the webmaster tools. You can put in the best links by removing the ones which are not useful.
• Google usually reports when there are HTML errors. These are ones that affect the indexing of your website and should be given attention. Getting these issues resolved is surely going to bring about more traffic to your site.
• On-site errors need to be resolved quickly. If there are server issues, you are going to have issues with the functioning of your website which is going to affect the way it performs. You can inform the search engine not to index content by updating the file robots.txt.
• You can make use of geographic targeting by which you can inform Google the main country you want to target. This will improve your ranking for that country.
• There is an addition to webmaster that lets you remove bad links to the page links. This will help clean up your site maintaining the credibility of the website.
