Difference Between PPC Traffic & Organic Traffic
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Every website owner should have a clear understanding of the difference between paid traffic and organic traffic, the advantages and disadvantages of both and how to make the best use of these strategies to drive traffic to your website. Here are few factors that will help you greatly on this discussion.
You send traffic to your website through number of paid strategies and among them are top strategies like PPC or Pay Per Click and banner displays. PPC is the most popular paid traffic strategy because this is a performance oriented strategy. You need to pay only as per the number of visitors that you get to your website. Every time a visitor clicks the ad that you have posted online and comes to your website, you will be charged a fixed amount. You will of course be able to decide how much you would like to pay for each click. Your ad’s visibility will depend on the amount of money you are ready to pay per click. If you are ready to pay higher value per click then your website will enjoy greater visibility. Many people think that they can sign up for their PPC program and forget totally about the PPC program. This is a totally wrong approach to PPC program. Even PPC success depends greatly on your ability to fine tune the performance of your ads. However, the advantage here is that you will be able to drive traffic to your website instantly. You need not have to wait for several weeks or months for the traffic. You will have to continually spend a lot of money on driving traffic. Once you stop spending, the traffic level will just stop as if it were switched off.
Organic traffic on the other hand is the process of driving traffic to your website through search engine optimization. Organic traffic is referred to website traffic that comes to your website by making a search in the search engines using keywords that are relevant to your website. Here the initial spending will be little high and secondly, you need to patiently wait for the effects of your website’s SEO. When you optimize your website search engines need to update their database of the efforts that you have made. This is a time consuming process. Once you start getting results, then you will get steady stream of visitors to your website. You will just need to take care of periodic SEO maintenance to ensure that you enjoy stable ranking. The visitors that you get from organic search will be more targeted and the conversion rates will be considerably high. With PPC you will get a lot of visitors but there is no guarantee that all the visitors or at least a considerable percentage of visitors are prospective.
The best approach is that you make use of both paid traffic generation methods as well as organic traffic generation strategies to improve your online visibility.
