15 Killer Ways to Market Your Ecommerce Website
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Promoting an ecommerce website is surely not easy with so many of them already in line. Even though there are many ways, here are a few methods, which can promote your website in the best manner online. Ensure to use these methods by modifying the efforts to best match your marketing efforts.
1. Work on an Email marketing campaign
The first and foremost step to take for the marketing of your ecommerce website is to develop a good email marketing campaign. No matter what, most people open emails. This is surely a great way to keep in touch with customers by offering important information about your products and new launches. This is like an assured method that your message reached the customer, improving chances of conversion and sale of products. Ensure to send out mails on a regular basis so that you are visible to customers as being active all the time.
2. Diversity on various Social media platforms
Figuring out which social media platform would work for you may be a task. Try promotions in various social media platforms and see which one works the best. Back out from the ones, that do not provide any profit to you. First step – create pages on Facebook, Twitter, Pinterest and Google Plus and post content. Use analytics tools to find out which works well. A few platforms may work better than others but still try to keep your presence alive across all of them.
3. Work on original content
The impact of offering original content is immeasurable. Companies who provide original content have a larger following across the internet as they constantly offer something interesting to audiences. Launching an original podcast regularly is something you can try. Original content in the form of videos, blog posts, audio segments, eBooks and more can keep audiences curious about what you have to offer. This improves understanding with your audiences and builds a relationship with them.
4. Focus on user generated content
Try to gain user generated content, as it is a very good way to interact with your customers. It brings in a lot of attention as customers feel that their opinions are valued and feel connected to your brand. The advantage for you is that you get better customer attention and also do not have to spend much money on this campaign. You can tell people to submit pictures, videos or even blog posts.
5. Cover audiences in their native languages
Ecommerce stores usually have a wide spread reach catering to audiences from various countries. Ensure to have translation features on your online store so that people from other countries can also use your website to shop for what they want.
6. Consider mobile advertising
Mobile advertising is surely a must-have thing for your website today. This enables to get in touch with customers and have them connect to your store even when they are travelling or if they are waiting somewhere. The probability of visiting ecommerce stores is quite high when people are travelling, waiting or free. Mobile advertising can help target people when they are free.
7. Target Wearable Technology
Wearable technology is seeing growth in usage and so should you also consider targeting them. These interfaces are different from the normal smartphone and so you need to ensure that your store adapts to this. Capturing the wearable technology market can surely open up a new avenue for you.
8. Launch Facebook store
Nothing can help you more than the leading social media platforms, like Facebook, to promote your website. Thought that Facebook can only help you gain more traffic? Wrong. It can do more. It allows you to sell your products directly on the platform with a Facebook store. It is very easy to set up and works as a great way to generating sales. As the buying process for customers is easier and shorter, the chances of sales through this platform are quite high.
9. Promote Images on Instagram
To effectively make use of photos of your products for promotion, Instagram is surely a great way. Most people are glued to Instagram most of the time and instantly check image updates. This is a great platform to share product reviews and user submitted content.
10. Adhere to Pay per click marketing -
Make use of a pay per click marketing campaign, as this is a profitable and an affordable method. Start various campaigns and test all of them to help figure out the best option. This is a great way to gain targeted audiences.
11. Start discussion of controversial topics
Nothing can catch user attention better than controversial content. Start or give space for controversial topics to build discussion between users. People are always curious to know or read about something that is controversial and also tend to actively participate in them. They like to listen to arguments with varied perspectives, which can be done by controversial discussions.
12. Create how-to videos for your products
YouTube is undoubtedly an effective way to promote your brand. Being an ecommerce store, you can accelerate sales and gain customer attention by providing them information on using the product. This when done in the form of videos is better as they can be made much more impactful. You can make interesting how-to videos to help visitors understand your product better and develop a liking for your brand.
13. Build a forum
Build a forum as people actively participate in them. Forums, message boards and chat areas make your ecommerce store to be an authoritative discussion platform. All this can be run through user-generated consent for better sales.
14. Give a personal touch
Make attempts to personalize your emails as much as possible so that customer gives higher preference to your email over ones received from other companies. You can make use of customer names, add reference links or do anything unique to make it a personalized experience.
15. Innovative marketing method
Try a new marketing technique to make it the niche of your company. Adhere to a method that is effective enough to make customers instantly think of your brand through the activity.
