What can you Expect from your SEO Firm's Efforts?

You pay your SEO, and sit back. what happens next?

Well, ideally your site soars in the rankings naturally, and you start to receive higher traffic and more importantly higher conversions. A recent conversation in a forum I frequent got me thinking. The two involved were an SEO and a freelance writer.

The writer was shocked that the SEO had provided a service and was patiently waiting for payment instead of demanding instant release of funding provided. The SEO kept saying. ‘No – it’s cool. They’ll pay me when they see the results’. The writer couldn’t wrap their head around the idea that the SEO was willing to let their work be judged by its results. The SEO knew that what they had done would deliver the desired result, and that the proof was in the pudding.

Demand more than empty words from your SEO. Don’t be satisfied with vague promises such as ‘we will make your site rank #1’ or ‘we will get you a thousand back-links’. Ask questions:

Will you be using organic SEO or PPC to make my site #1?

Where do you get links from?

What kind of PageRank do the sites my back-links come from have?

How much will my traffic increase I mean,

How much will my conversions increase?

When can I expect to see results?

By asking all these questions, you gather valuable information about what your SEO actually knows, what they can do, and how fast they can do it. Your LAST question should be ‘How much will it cost?” – not your first.