You would have already heard about W3C. W3C stands for World Wide Web Consortium. The W3C was founded in 1994 and they are an international organization that is dedicated to making the World Wide Web a better place. They offer detailed guidelines for the development of websites. You will be able to design a website that does not comply with W3C standards which can be viewed in the browsers. Being able to be viewed in a browser does not make your website perfect. If search engines have to understand your website fully, then it must comply with W3C standards. So the main significance of W3C compliance for SEO is to be seen in websites that are more search engine friendly. The ultimate aim of SEO is to make your websites more search engine friendly. By making your website W3C compliant, you will be automatically be making your website more search engine friendly.
Secondly, your website will be more accessible to the users. W3C compliance will also make sure that your website is compatible with all the popular browsers. You will not have browser compatibility issues. If your website cannot be viewed properly in one or more of the browsers, then you will be losing that segment of the visitors. Your website in other words, becomes less accessible to the users. W3C compliant websites function perfectly well in all the browsers. The functionality of the entire website will be perfect without any issues when you launch your website. Moreover, your website will meet high professional standards which are very important to impress your customers.
W3C guidelines come as a great help to web designers as it serves as a standard against which they can measure their work. This helps them provide highly professional web design service. It is relatively easier to implement SEO for a website that is already W3C compliant. Your website will have a strong foundation for SEO which can be used to build upon your future SEO efforts.
W3C standards do not restrict your creativity in any way. It only enhances your creativity by helping you build websites that will meet its purpose effectively. If your website has accessibility issues, then there is no use spending a lot of money building such a website. If your website should be just a single page but if it gets good exposure in the search engines and if everyone can access it without any problem, then such a website will be able to produce better results when compared to a million dollar website that does not get any exposure online or a website that cannot be accessed by visitors using different computer configurations and website browsers. So make sure that you hire only a professional web design company that uses W3C standards to design your website.
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