Six Mistakes to Avoid With SEO

A sad website leads to a sad webmaster! If you mess up when optimizing your website, you’re going to have some pretty sad results, that is for certain! Knowing how to avoid pitfalls that commonly cause your website hardm is imperative if you want to keep you and your customers happy and your website running efficiently!

It is easy to make mistakes when search engine optimizing your site. Even when you have the best of intentions to get things right, there are a few very common SEO mistakes people make without ever realizing they have made a mistake. The good news is that once you learn the right way it is easy to avoid making them again – or for the first time.

The first big mistake is repeating keywords in your head tag more than one time. There is no benefit to the repetition regardless of what some self appointed gurus may espouse. It only takes using a keyword one time to clue in search engines that your site is relevant to that keyword.

If there is any way to avoid it, and there is, do not use JavaScript links on your website at all. When you use JavaScript links you are merely adding something to your site that search engines are not equipped to crawl. In the world of search engines, if they cannot crawl it, it does not really exist.

Avoid using Flash when you build your site because that it yet one more thing search engines cannot crawl. Staying on that theme, if you are using frames, the odds are you are once again losing out on some search engines crawling and indexing your site. They are not necessary so you are best advised to avoid using them.

When you are making use of Meta tags limit it to the keywords alone. Search engines have no interest in Meta Tags like author, date, or things of that nature. Keep it simple and just stick to the keywords.

It is essential that you use unique content on your site. Duplicate content will kill your hopes of a strong page rank as quickly as any SEO sin. Duplication in any way is going to do immense harm as soon as search engines spot it, so invest the extra time to keep it original throughout. Similarly, use a unique title page for every page – that cannot be stressed enough.

Finally, even legitimate redirects are going to be viewed as a malpractice. When a page redirect takes a visitor to a page other than the one he/she intended to visit, search engines will not be able differentiate this. As much as any SEO mistake, this is one you absolutely have to avoid.