SEO TIPS: Good Content Counts

Providing real, helpful content is the cornerstone to getting ahead. In addition, you are wasting a great chance to drive traffic as well as get those links you crave if you waste your time just tossing out fluff filler. Real SEO friendly article writing starts with a core idea, a question your audience is likely to seek an answer to. This is your opening, as you can provide that answer and be helpful – then offer more help via a link to your site they can follow for information, products, services, etc.

Suppose the question someone is searching for is ‘natural pest control.’ They click on your result and are faced with this garbled proffering! “Natural pest control is really quite simple. It’s not hard to achieve natural pest control if you want to control pests naturally. Simply learn about natural pest control, and apply natural pest control concepts to your pest control problem – naturally!”

Not so helpful, right? Suppose, however, they were met with something like this: “If you are looking for natural pest control tips, start by identifying what kind of pest you need to control. Different pests respond to different natural methods of control, and you will want to use one system to drive away ants, and another to get rid of mosquitoes. Natural pest control methods are generally expected to be pesticide free, using organic ingredients that naturally repel whatever kind of pest you are encountering…”

The second one is optimized (though in a milder less ‘in your face’ fashion) and gives real and useful information. It tells them they need to refine their question before offering a link to a webpage where they can input the type of pest they need to deal with and get specialized ‘how to’ instructions. That is what content is supposed to read like. If your posts etc.. don’t provide information in that fashion, you’re doing it wrong and need a serious SEO intervention.

This is the type of content that will boost your profile as an expert, increase your visibility, give you better chances of your article being ranked on the front page of Google for your keywords, and still give you that link from the directory. Why not do your best on every piece of content you produce? It is much easier to do it right once than play games trying to fix errors and squeeze in your SEO later.

This also applies if you hire an SEO copywriter. Don’t be over the moon with excitement over bargain deals on bulk articles- they will likely be similar to the first sample above. When you go with the cheapest available option, you generally get what you pay for which is nothing to be pleased with. Sometimes you’ll be lucky to even get the content in the language you speak. You don’t want that representing you. Pay 10 times as much, get a tenth as many articles, and see real results in increased traffic.