SEO Report: How RSS Feeds Work for You

Although RSS is on roughly 1/4 of websites today, not many webmasters may know about or be aware how RSS feeds can help their website. It’s pretty simple, actually; if you provide your audience with useful content, they will subscribe to your RSS feeds. When they do so, you can get your website’s content published across multiple websites. Many internet users are not satisfied by merely searching for information in the regular way  – ie, going to Google or another basic search engine and typing a simple search. They use all the tools available to them and one of the places that people have started looking for information online is RSS search engines. This means that implementing RSS in your website can help you increase your website’s online visibility, which will automatically increase your visitor traffic.

When internet savvy people want to find the latest content online, they use RSS search engines. Getting all the latest information about your website and business published through RSS puts your content in the right place to be found. Once your RSS feeds get popular, you will get more subscribers, which equals getting more free publicity and more free traffic to your website.

When you start using RSS for your website make sure to optimize your RSS feeds for maximum benefit. When you are including your RSS items, make sure to include the keywords in the titles. People who search RSS search engines use the same keywords that people normally use in search engines to look for the latest information in that niche, so think ahead and create your titles to be in sync with your keyword rich content.

Highly successful promotional RSS feeds always use the brand name in their titles. This is one of the best ways of making your brand name popular. If you create a combination of keywords and your brand name in the title, your brand name will become associated with your key services. You should learn to use multiple feeds; to create categories, and categorize your news based on the different feeds.

There are two schools of thought regarding using the entire news item in the RSS feed rather than using summaries. When you have the entire item in the feed, it will increase the chances of featuring in the results for more searches. If you want to increase the number of inclusions in search engines and directories, you can also include podcasts, as it is known that RSS with podcasts rank well in the search engines and directories.Others say that if you include the entire news item in the feed, there is no reason for anyone to click through to your site and read anything since they can keep up to date in thew reader. Finding a balance is crucial. Your best bet is to post enough of each story to provide relevant content for the search engines, but tantalize the reader enough for them to click through to your website.

Since your RSS feeds are likely to be published in websites from relevant categories, you should receive highly targeted traffic to your niche website. Since people have started looking for information they need in RSS search engines, you have to make sure you can be found there to automatically increase your traffic rate. We have to be proactive and go to where your customers are rather than waiting for them to come to you. Since customers are looking at RSS, RSS is one of the best ways of reaching where our customers are and you should pay attention to this highly powerful source of traffic.