SEO Report – How Important are Keywords in a Domain Name?

Many webmast ers consider themselves quite lucky if they manage to obtain keyworded domain names, as all the keyword domains in general have been grabbed already. This means that unless you have a very, very niche oriented industry or a new concept that you are marketing, finding a keyword domain names is really difficult.

Some companies pay a lot of money to get such domain names. Is it worth paying huge prices for such domain names, and do you really need to have keyword domain names?  Not all SEO professionals will agree, but many SEO experts believe that keyword domain names are weighted  when it comes to search engine placements. Many SEO experts also feel that one of the search engine ranking factors has to do with the domain name.

Let’s look at what we know for certain. We already know that Google gives importance to the age of the domain. It also grades on keywords in the text, tags, and captions. Going from this, it does make a lot of sense that Google might give importance to domain names. Just how much impact it might have is still something of a speculation, but many webmasters have already tried to make use of keyword domain names and even spend thousands of dollars getting keyword domain names.

Bottom line – you probably are not going to lose anything by selecting keyword domain names, as there are other advantages associated with such domain names. One of the greatest advantages of getting keyword domain names occurs when people link to your website, as they will most probably be using keywords to link to your main pages. If the keywords and domain name matches, it can bring additional credit to your website – since highly contextual links to your website are always helpful.

For people seeking to enhance their online presence, keyword domain names are also helpful. SEO Professionals already know that Google and other search engines look for keywords in strategic places. It’s logical to think that search engines will consider keywords in the URLs and domain names as an important aspect to find relevant websites for a given search as part of their algorithm. Websites with good keyword domain names do seem to get better visibility than their non-keyword domain name counterparts.

There are also a number of people who link to websites using just the URL of the website rather than using anchor text. Keyword domains will stand to gain in this regard, because in the link itself your keyword will be present. This will be of great advantage to your website and increase the value of every such link.

All of this does not mean that non-keyword domains do not rank well but that it appears keyword domains have better rate of success on the whole. However, spending thousands on a highly keyworded domain name should only be done if you are confident it will aid you enough to recoup the cost.