SEO and YouTube

YouTube Videos are drawing increasingly large numbers of traffic. Making and optimizing YouTube videos can help you rank – especially in the ‘how to’ fields, so consider producing some of your own! A good YouTube video will be under four minutes long (unless absolutely necessary) and will be well lit and filmed with a tripod or very steady hand.

Use a script so you deliver your words smoothly.
Film in the highest quality format possible; crisp, clean videos do best.
Make videos public view, not private.
Allow for comments. By permitting user interaction, you can increase video views and advance in the YouTube video rankings.

Use annotations or text boxes in your video sparingly but on point, to deliver your message and promote your website or company. Use the text fields to optimize your videos for search engine spiders, by utilizing keywords in the title, description and tags – use as much text as you can. Be original – if it’s already been done a hundred times no-one will ever find you. Be unique.

Make sure you interact on YouTube by doing the following: watching other videos, commenting, subscribing, creating channels, and making friends. This will ensure you are seen as a valuable member of the YouTube community, not just a spammer.

Interaction and credibility helps with the viral marketing, just like any other social network. Being a member rather than an advertiser will get your video seen by more people.

Post your videos on blogs and other sites – if you use the code provided, these views count toward your total, so promote, promote, promote! Also, build links from outside pages to your YouTube videos. Links should have strong anchor text. Only embed your YouTube video on another website that is relevant and appropriate – again, don’t spam.

If you follow these tips, you will work your way towards the goal – reaching YouTube’s homepage under Spotlight, Most Viewed, Most Discussed, or Top Favorite Videos. Videos in these categories get lots of extra exposure.

YouTube Insight is a free analytics tool provided by YouTube. It can supply you with all the stats and help you track your progress. You will be able to see how many page views you have, how popular your video is, where people found your video, what country people watching your video are from, which sections of your video are the most watched and least watched, etc.

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