Niche Marketing

Well planned organic SEO process will usually generate good rankings, it is true that at times optimizing and getting good ranking for competitive keywords can be  quite a challenge. Many of the niche markets now have severe competition, and SEO planning must be realistic as you begin working your way through the field to achieve higher rankings against your competition. Some  competitor’s websites will already have a long-standing history of ranking well in the search engine results which can be tough to overcome. They will be older, more established, well linked and authoritative in the field. Measuring up or surpassing such websites can be a difficult undertaking for a brand new website.

Doing good market research is crucial for any good SEO work to take place. If your optimization efforts do not match the market competition, then getting top ranking will be just another pipe dream. Market research is a cornerstone you build upon. Without it you are treading water never getting ahead in any significant manner. Can you get enough traffic to your websites despite the high level of traffic flowing through the top rankings to your competitors? The answer is yes, but you must understand the company or the website’s business model in order to tap into the visitor traffic through ‘back door’ avenues.

A long standing popular trend was to work on short and/or generic keywords. there was a time when people were literally fighting for control of generic keywords until everyone wised up and started to grasp there was another way to go. It is not only a high level of competition that each webmaster will have to face if  choosing to use generic keywords, but the more webmasters who concentrate on them, the higher the competition will be to rise in the SERPs – making it a vicious circle resulting in conversion rates that will be poor if you decide to go with generic keywords.

In order to compete when there are high levels of competition, go for long tailed keywords that are specific to your website. Get your website’s content written by seasoned SEO writer who has the ability to research and understand your business; in today’s competitive market, what you really need are multi skilled SEO professionals. A web designer can be considered a skilled person for designing highly captivating designs, and the same applies to a programmer. For an SEO team be truly multi-skilled, they need designers, programmers AND skilled  writers as well as a partner who specializes in analysis of the market trend, and understands the business dynamics. You can even throw a social media manager into that mix as well because their importance is rapidly increasing.

A good SEO Firm, when given a new field, should be able perform quick and accurate research and come up with SEO solutions that are customized to that particular field. As SEO is becoming more and more niche based, it is necessary to take into consideration all possible aspects of the job and hire the right people; and the SEO firm and the SEO writers should be fully confident and capable of undertaking such tasks. SEO is not child’s play. It is serious business and if you fail to respect it, it will come back to bite you later.

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